Tagged: marketing

Peter’s win-win for New Zealand’s economy and environment - Politecol

- Wayne Linklater Aug 14, 2013

There is more to Peter’s complaint about ‘100% Pure New Zealand’ advertising than meets the eye. His action has long-term economic, environmental and social ramifications for our nation. His is not just a petty squabble over the semantics of wording in advertising. Peter’s action is a tool for adding value to New Zealand‘s economy and society as … Read More

Functional Foods – When the Hype Displaces the Science - Molecular Matters

Michael Edmonds Mar 10, 2012

I came across a fascinating TV show on channel 7 this afternoon called “Foods that made Millions”, with the episode I saw talking about functional foods. It made some very interesting points about how scientific knowledge is used and abused by those marketing foods. The link is disabled via Youtube, but if you click on the link below it will … Read More

The influence of marketing on kids’ food preferences - Food Stuff

Amanda Johnson Mar 29, 2011

What influences our kids’ food preferences? One factor is certainly the way foods are marketed to kids, and what sort of branding appears on the packaging. A paper published earlier this month in the Archives of Pediatrics and Adolescent medicine investigates whether licensed media spokescharacters on cereal packaging affects young children’s taste assessment of the products. The study … Read More

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