Tagged: Nurofen

Why do people choose expensive branded drugs over cheap generics? - Guest Work

Guest Author Dec 21, 2015

Leslie Hallam, Lancaster University The Australian federal court has accused Reckitt Benckiser of misleading consumers. The UK-based company has been marketing products in their Nurofen range for specific types of pain. The truth is, they all contain the same active ingredient: an analgesic drug called ibuprofen. Ibuprofen can’t be targeted at any specific pains. No real … Read More

Nurofen: Does It Really Target Pain? - Honest Universe

Mark Hanna Dec 14, 2015

Nurofen provides targeted relief from pain. Or does it? For a long time now, the pharmaceutical company Reckitt Benckiser has sold a range of their ibuprofen product Nurofen, which are marketed for four specific types of pain: Back pain Migraine pain Period pain Tension headache Since at least 2008, Nurofen has marketed these specific pain relief products saying they “ … Read More

The Price of Painkillers Part 2: Only Misleading in Australia - Honest Universe

Mark Hanna Aug 29, 2014

Yesterday, I wrote about how various painkillers with the same active ingredients often cost different amounts. In particular I talked about Reckitt Benckiser’s “Nurofen” ibuprofen products, some of which are advertised as targeting specific types of pain even though it doesn’t seem plausible, given that they are essentially exactly the same, that they could target […] … Read More

The Price of Painkillers - Honest Universe

Mark Hanna Aug 28, 2014

DISCLAIMER: Since I mention some specific branded pharmaceutical products in this article, I want to make it very clear that I don’t intend to promote any particular product and have no conflict of interests to declare. Last Saturday, the New Zealand Herald’s Consumer Affairs reporter Morgan Tait published a very good article about a topic […] … Read More