Tagged: opinions

You’re more likely to bet the farm if your friends do too - News

Jean Balchin Apr 13, 2018

A recent study in Scientific Reports suggests that being in the presence of peers (such as friends, coworkers or acquaintances) who engage in risky behaviours may have an influence on individual choices. In a laboratory task led by Livia Tomova and Luiz Pessoa, participants who knew of riskier behaviour taken by their peers, tended to make riskier choices themselves. However, observing safe … Read More

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds - Guest Work

Guest Author Mar 29, 2018

Michael Wade, IMD Business School This article was originally published on The Conversation. Read the original article. The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: a Bond villain-style CEO, a reclusive billionaire, a naïve and conflicted whistle-blower, a hipster data scientist turned politico, an academic … Read More