Tagged: personality tests

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds - Guest Work

Guest Author Mar 29, 2018

Michael Wade, IMD Business School This article was originally published on The Conversation. Read the original article. The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: a Bond villain-style CEO, a reclusive billionaire, a naïve and conflicted whistle-blower, a hipster data scientist turned politico, an academic … Read More