
The psychology of Christmas shopping: how marketers nudge you to buy - Guest Work
Guest Author • Dec 15, 2017 •
Paul Harrison, Deakin University Many people see marketing as a form of manipulation, particularly around Christmas and the other retail bonanzas: Easter, Valentine’s Day, Mothers’ Day and Fathers’ Day. But rather than simply trying to trick people, the masters of marketing know it’s much easier to understand and work with innate human flaws. By drawing on a plethora … Read More