Tagged: Tourism New Zealand

Uniquely degraded – the new spin - Politecol

- Wayne Linklater Aug 27, 2013

The Advertising Standards Authority decision is out. Their Complaints Board decided on 8th August that the ‘100% Pure New Zealand’ by www.tourismnewzealand.com and www.newzealand.com made no environmental claims but that the environments – scenes and places – featured were only implicated as ‘part of the unique New Zealand visitor experience’. 100% Pure … Read More

Advertising standards in ‘100% Pure’ New Zealand - Politecol

- Wayne Linklater Aug 13, 2013

Peter Nuttall is back in the ring. His case is being re-heard this week. Tourism New Zealand (TNZ) – defending its 100% Pure New Zealand” branding – claimed it was “not an environmental statement or promise and never has been”. Equally strangely, the Advertising Standards Authority (ASA) agreed and decided that TNZ made no environmental claims. The … Read More

100% Purely evasive - Politecol

- Wayne Linklater Jun 06, 2013

Peter Nuttall is sitting at anchor in a 30 knot gale off Fiji. Forty knot reinforced trade winds are forecast. Peter’s voice is nonetheless clear through the comms link. He is unfazed by the weather above and more focussed on the storm brewing back home. Peter enjoying a swim with family in cleaner waters. In March this year Peter … Read More